The Journal

Selling

Selling well starts long before the sign goes up. Here's how pricing, preparation and timing really work in Tampa Bay, so every choice is yours and made with clear eyes.

A white Mediterranean villa with terracotta roofs under a pale sky

What's my St. Pete home worth? How pricing really works

Three different numbers get called your home's "value." Only one of them is what a buyer will pay. Here's how to tell them apart, and how a thoughtful price comes together.

September 28, 2026 · 5 min read

More topicsBuying First-time buyers For sale by owner Investing Renting Landlords Manufactured homes Estates Neighborhoods Home care

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Ways to sell

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