The Journal
Guides to buying, selling, renting and caring for a home in Tampa Bay. One idea at a time, in plain words, with a clear next step whenever you want one.
Latest
For sale by ownerPricing, preparing, showing, disclosures, contracts and closing, in plain words, so selling on your own feels organized instead of overwhelming.
October 11, 2026 · 4 min read
Manufactured homesWhether you'll own the land or rent the lot changes almost everything: financing, insurance, approvals and resale. Here's how to read it simply.
October 10, 2026 · 3 min read
EstatesA plain-language look at Snell Isle homes for sale, from the water's edge to the lot lines, so you know what to look at first.
October 8, 2026 · 6 min read
LandlordsA clear lease, fair screening applied the same way every time, photos at move-in, and quick repairs. The small system that saves your weekends.
October 8, 2026 · 3 min read
InvestingA calm, careful way to read any rental: rent, the five expenses people skip, cash flow and returns, with a cautious case beside the hopeful one.
October 6, 2026 · 3 min read
First-time buyersSeven steps from first question to keys, in the order that keeps it calm, with the Florida details first-time buyers are rarely told.
October 4, 2026 · 4 min read
Home careA short list for each season, most items under an hour. The rhythm that keeps a Florida home free of surprises, and your weekends free too.
October 2, 2026 · 3 min read
BuyingA calm, step-by-step way to read a flood zone, ask better questions, and feel steady before you write an offer in St. Pete.
October 1, 2026 · 6 min read
NeighborhoodsMurals, a growing Dalí, race weekends on the water and a new innovation hub: a local broker's look at why downtown St. Pete is drawing national attention, and what it means for buyers and owners.
September 30, 2026 · 7 min read
NeighborhoodsThe waterfront, the historic streets, the arts districts and the canals: a place-by-place look at St. Pete, with the parks, commutes and practical details worth knowing.
September 28, 2026 · 5 min read
RentingWhat rent really costs here, what to have ready, the red flags worth pausing for, and a gentle way to know when owning might fit.
September 28, 2026 · 5 min read
SellingThree different numbers get called your home's "value." Only one of them is what a buyer will pay. Here's how to tell them apart, and how a thoughtful price comes together.
September 28, 2026 · 5 min read
From Cara
Her Deal of the Week and quick market reads for St. Petersburg and Tampa Bay. Each opens on her Listing Leads page.
In the three months ending July 31, 2026, ZIP code 33710 saw 43% of homes go under contract within two weeks, the highest share in the market, even as Freddie…
October 2, 2026Read (opens in a new tab)
Deal of the WeekCara Savell Keelin, FL Broker analyzed 1100 active homes in St Petersburg, FL. See why this privacy-protected pick stood out.
September 30, 2026Read (opens in a new tab)
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